La Mer’s Eye Concentrate Global Campaign
See Strength
Our eyes say so much for us. Not just age, health and beauty; they convey emotion, wisdom—our inner lives. Eyes allow us to see and be seen for who we are.
The Eye Concentrate brings our focus to this essential area. We’ll share the strength of the Concentrated Miracle Broth, which delivers the energy the eye area needs to activate its natural renewal and visibly transform the look of dark circles, lines and wrinkles. Equally powerful is the community we’ll cultivate, sharing their eye concerns and letting us connect to our own strength and vulnerability.
Role(s): Concept, Pre-production, Digital Layout Design, Social, Print Collateral, Video Direction
