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LANEIGE HOLIDAY

Using bright and glittery elements for the Holiday Season to bring the playfulness of the LANEIGE brand. Building out and developing a consistent look and feel for all platforms of the brand.

LANEIGE HOLIDAY

This Holiday season, Laneige takes inspiration from the brand’s whimsical spirit —aiming to integrate a dream like effect on all the visuals to highlight the sleeping mask line. Overall the visuals use bold color treatments and playful moments throughout in print, digital, visual merchandise and social assets.

Role(s): Concept, Lead Art Direction, Digital Layout Design, Social, Print Collateral, Visual Merchandising

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