Pubic Regimen Campaign
Irreverent, Familiar, Intimate
For this campaign, we want to speak in her language about exfoliating, removing and soothing her pubic area. One that is on her level, and be the brand that provides her all the tools and resources so when she does take of her pubic area she does it with confidence and comfortably. We want to show up as a brand that gets her and provides her with the regimen options that work best for her.
Role(s): Art Direction, Video Direction, Creative Strategy, Design Collateral, Retouching
Pubic Hero Campaign Spot
Social Activation Launch
Pubic Regimen Steaming Ad Spot
Collaborated with Photographer Sharon Radisch to visualize the regimen in her own perspective